About the Course
Idea is the first thing that happens when a person starts to think of a venture. Unfortunately, people commit mistakes right at the inception stage of ideation. Is it okay to have a great idea to run a successful venture? First things first, how to even generate a great idea? Okay, I've a great idea (seriously!) but is it really feasible, how to really see if it would work? Through examples of some famous ventures that went bust, we will try to understand why things fail.
Idea remains (!) to develop an idea, nurture it and lead it to a place where it transforms into a great product and great company.
Broad Contents of the Sessions
1. Importance of an idea
2. How to generate an idea?
3. Whether an idea is feasible or not? 4. How important is an idea?
5. How to ensure that an idea leads to a successful product (through solid logical frameworks)
Your Instructor
Vishal Johri
I am a Visiting Faculty at IIM Indore. This session is part of the elective that I teach there.